Client

Orlando Flamenco

Year of Project

2021

Role

Brand Designer

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Orlando Flamenco is a non-profit organization that focuses on making the art of flamenco more accessible to the Central Florida community through performance, education and community outreach.

The Idea

The icon is a combination of a sun (indicative of Spanish mosaic tiles), an orange blossom flower (a subtle nod to Florida’s state flower), and a compass rose. The typeface for the wordmark plays into the Spanish heritage of flamenco dancing. Combining it with the sleeker icon, gives it a more modern feel.

Color Palette

The color palette utilizes colors that would normally be seen in Spanish mosaic tiles. However, these are more muted tones rather than the oversaturated ones seen traditionally.