Brought awareness and distinction to an already established brand identity.

 

Client

Facebook app
Facebook Connectivity

Year of Project

2020-21

Role

Illustrator
Visual Designer

 

―

The Facebook family of companies is known for their unique styling when it comes to illustrations. During my two-year contract working as an embedded resource for Facebook, I was tasked with creating unique and engaging illustrations that would still fit into the overall system of Alegria, the Facebook illustration ecosystem.

 

Covid-19 Illustration Campaign

Goal

To highlight in the Facebook app the important ways to stay safe during the pandemic so that we could spread awareness rather than spread the virus.

 
 

Illustrations launched in Facebook app

 

Facebook Connectivity Website Illustrations

Goal

To convey key messaging throughout the website and provide a texture and grittiness that was lacking in traditional Alegria illustrations.