Olivia De Alba
I build people, ideas, and momentum behind great design.
I’m a design leader who brings together people development, creative direction, and business strategy to help teams do their best work. I build the clarity, confidence, and creative momentum that turn ambitious ideas into meaningful experiences.
Clients & Partners
Great leadership isn’t about having all of the answers.
It’s about creating the conditions for other people to do their best work.
I invest in people, bring clarity to complex challenges, and help teams build the confidence to take ownership. I stay close to the craft—not because I need to own every pixel, but because strong creative leadership starts with understanding what makes the work good.
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I’ve led teams of up to seven designers, using structured goal-setting, consistent coaching, and meaningful ownership to help people grow. Two designers were promoted within one year of direct coaching.
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I set creative vision and quality standards, translating complex briefs into clear, compelling experiences while helping teams strengthen their craft.
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I connect design decisions to user needs and business goals, building alignment across design, UX, engineering, and stakeholders.
Selected Work
The leadership shows up in the work.
A selection of experiences shaped by creative direction, thoughtful collaboration, and a commitment to making complex things feel clear.
The Boston Globe
A high-stakes pitch, a clear creative vision, and an experience built to tell a story.
Hilton Stories x Wicked
A temporary website takeover that brought two iconic brands together through an immersive narrative.
Cleveland Public Library
A complex content structure transformed into a clearer, more approachable digital experience.
Comics Kingdom
A full redesign and visual system that brought a massive comic library to life.
Creative practice
The work behind the work.
Design leadership is built on a foundation of making. Illustration, photography, and writing keep me curious, sharpen my point of view, and inform how I concept, communicate, and lead.
Strong people. Strong ideas. Strong leadership.
I’m interested in what becomes possible when they come together.